1. Connect Amazon accounts
Authorize the Seller Central and Amazon Ads accounts and marketplaces your business runs through Hopted's official integrations.
All use cases / Sellers and brands
Amazon operations for sellers and brands, in one live spreadsheet
Bring Seller Central and Amazon Ads into Google Sheets, then run performance, inventory, profitability, and catalog workflows from one current model.
Trusted every day by modern Amazon teams
One operating view for the whole Amazon business
Give Amazon brand and marketplace managers, PPC leads, and inventory planners the live context they need without moving the work out of Google Sheets.
Performance and PPC
Put Seller Central sales and traffic next to Amazon Ads spend, search terms, and campaign performance. See which SKUs are growing and where advertising is helping or hiding weak margin.
Inventory and profitability
Join sales velocity with FBA and AWD inventory, storage charges, referral fees, reimbursements, and your own cost data to plan replenishment around real SKU economics.
Catalog control
Monitor listing quality and suppression issues, keep a shared set of approved values, then preview supported edits before your team submits them to Amazon.
From live data to action
Keep the operating loop in one place: connect, automate, collaborate, and act.
2. Schedule and combine data
Choose the reports and fields you need, set their refresh schedules, and combine operations, advertising, and your own business inputs.
3. Collaborate in the model
Use the same current workbook across ecommerce, supply chain, finance, and advertising teams while keeping your formulas and working conventions.
4. Review changes and monitor history
Preview supported listing updates before submission, and inspect previous imported values when your team needs to understand what changed.
What sellers and brands can run in Hopted
Build the operating views your business needs from live Amazon data and the spreadsheet logic you already trust.
SKU performance
- Compare sales, traffic, and conversion
- Group products by brand or portfolio
- Track performance across marketplaces
Replenishment
- Monitor FBA, AWD, and reserved inventory
- Relate stock to recent sales velocity
- Surface stranded and restock risks
Fees and profitability
- Bring Amazon fees into the working model
- Add cost of goods and operating inputs
- Review true margin at SKU level
Catalog quality
- Find suppressed and incomplete listings
- Maintain approved listing values
- Review supported bulk edits before submission
Competitive offers and Buy Box
Review current Buy Box winners and your share beside competing offer prices including shipping. Spot potential hijackers on your private label listings.
PPC operations
- Track campaigns, placements, and search terms
- Compare ad spend with sales outcomes
- Build pacing and optimization views
Multi-account operations
- Consolidate brands and marketplaces
- Keep source account context on every row
- Reuse one operating model across the portfolio
Amazon account health monitoring
Automate Seller Performance imports, review account-health metrics, and build a Gemini dashboard in Google Sheets.
Your single source of truth stays intact
Hopted updates the Amazon data inside your model without asking your team to rebuild the model around another dashboard.
Preserve the workbook around the data
Incremental imports keep your column order, renamed headers, formulas, charts, notes, and formatting in place while linked rows and values refresh.
Give the team one current workspace
Everyone with access to the Google Sheet can work from the same current view, add analysis, and see the business context around each Amazon record.
Act with a review step
Stage supported catalog changes in dedicated Writeback columns, preview what will change, and submit only the updates your team has reviewed.
Explore the connectors
Amazon Seller Central
See the two-way connector, supported operational areas, setup, and report coverage.
Amazon Ads
Bring PPC reports into the same Google Sheets model as sales and operational data.
Questions & Answers
Hopted brings sales, traffic, orders, inventory, fees, listings, account health, and Amazon Ads data into Google Sheets. Teams can build reporting, replenishment, profitability, catalog, and PPC workflows around that live data.
Yes. Seller Central and Amazon Ads are separate connectors, but Hopted can bring both data sets into the same workbook so you can compare ad spend with sales, traffic, and profitability.
No. Hopted updates linked data non-destructively. Your column order, renamed headers, formulas, charts, notes, and formatting stay intact as rows and values refresh.
Yes. Connect multiple Seller Central and Amazon Ads accounts and combine them in a master workbook or keep separate workbooks. Rows retain their source account and marketplace.
Yes. With Writebacks, you can edit supported listing attributes in Google Sheets, preview the proposed changes, and submit reviewed updates to Amazon.
Yes. Scheduled imports keep previous values available in the workbook, so your team can inspect changes over time and compare periods without rebuilding the data set.
Take the next step.
Work with Amazon data in Google Sheets — without manual exports.
