Sponsored Television - Targeting: export and sync to Google Sheets

#What this report tells you

Use this report to compare the configured targets within Sponsored TV campaigns. Targeting Text keeps the target readable alongside delivery, cost, video completion, and attributed outcomes. This is a targeting view of streaming TV activity, rather than a shopper search-term report.

Hopted labels this source Sponsored Television; Amazon calls the ad product Sponsored TV. Review it as streaming TV advertising: cost per thousand impressions, video completion, and brand-search or detail-page activity can be more useful than a click-only review.

#Useful columns to start with

Choose columns for the question you want to answer. These are a starting set from Hopted’s report picker, rather than an exhaustive field list.

• Campaign Id — Use a stable campaign key for grouping and joins.
• Targeting Text — Keep the readable target description.
• Keyword — Retain the configured keyword.
• Match Type — Distinguish keyword matching settings.
• Cost Per Thousand Impressions — Compare delivery cost per thousand impressions.
• Video Complete Views — Review completed video views.
• Branded Searches — Review attributed brand-search activity.
• Sales — Review the report’s attributed sales.

Add Profile ID, Store name, the date field, and Currency where available. They help keep accounts, periods, and monetary amounts distinct.

#How to export Sponsored Television - Targeting to Google Sheets

#1. Connect Amazon Ads to Google Sheets

Install Hopted and sign in. To connect Amazon Ads to Google Sheets, open your spreadsheet, click Hopted, then Add new data sync and Amazon Ads. Connect an Ads account if you have not linked one yet, then select the profiles to include. For an account-wide view, choose All Amazon accounts (including any added later).

#2. Choose the source, reporting period, and columns

Choose Sponsored Television - Targeting in the source list. Open its settings to review the reporting period, then use Add beside the columns you want. The screenshot below shows this report in the current Hopted picker.

The source settings include a reporting-period choice, such as Previous 30 days. This controls which records are requested; it is separate from the attribution window named in a metric.

#3. Review optional filters

Use filters when you want a focused view. Leave them unset for a broader import. Check filters when a result is missing, before assuming the report contains no data.

#4. Choose a refresh schedule

Choose the refresh cadence in Hopted: every few minutes, hourly, daily, or weekly. The schedule screen shows the Hopted account’s time zone. Select a cadence that suits your review and the source’s data availability.

#5. Review and create the Sync

Check the accounts, selected fields, filters, and schedule on the review screen. Click Create new Sync when the configuration is ready. Review the imported rows in your Sheet before building formulas or sharing a dashboard.

#How to use the report

• Compare Targeting Text within the same campaign using impressions, cost, and video completion.
• Review brand-search and purchase outcomes alongside delivery when assessing the reported target mix.
• Use findings to guide a target review in Amazon Ads; a difference between target results does not prove incremental lift.

For a delivery comparison, CPM is cost ÷ impressions × 1,000. Keep periods and currencies aligned. Amazon recommends allowing streaming TV attribution data to populate before evaluating results; frequent refreshes do not shorten that process.

#What to check before comparing results

Targeting describes the advertiser’s configured target. It should not be read as a list of shopper queries; use a Search Term report when that is the question.

Availability depends on the connected profile, marketplace, ad activity, and Amazon’s reporting support. A source appearing in Hopted’s picker does not guarantee rows for every account. Recent results may change as Amazon updates reporting.

Keep each report’s row dimensions intact. Do not add together overlapping breakdowns or combine different currencies without a deliberate conversion. For historical comparisons beyond the source’s available period, review Hopted Data history.

#Questions and answers

#How do I export Sponsored Television - Targeting to Google Sheets?

Install Hopted, open a Google Sheet, choose Amazon Ads, select your connected accounts, and choose Sponsored Television - Targeting as the source. Add columns, review the reporting period and optional filters, then choose a refresh schedule and create the Sync.

#Which columns should I start with?

Start with Campaign Id, Targeting Text, Keyword, Match Type, Cost Per Thousand Impressions. Keep account, date, and currency context where available. You can choose additional fields in Hopted for the review you are building.

#Why can the latest results change after a refresh?

Amazon can update recent attributed results as data matures. A Hopted refresh retrieves available data; it cannot make unfinished attribution final. Compare matching reporting periods, currencies, and attribution definitions.

#Sources and verification

Report name, setup screens, and example fields checked in Hopted’s Amazon Ads picker on October 13, 2026. Screenshots were captured from the “Live Amazon Ads (powered by Hopted)” Google Sheet.

Amazon Ads streaming TV performance metrics provides Amazon’s reporting definitions. See the Amazon Ads connector for the connection overview, or return to the Amazon Ads reports directory.