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How to Automatically Pull, Sync, and Analyze the Amazon "All Orders" Report in Google Sheets

The Amazon "All Orders (New Or Updated)" Report is the most comprehensive feed of your sales activity, but getting that data into a spreadsheet is a repetitive chore. This guide shows you how to stop downloading and start automating. We'll cover how to export your orders to Google Sheets, enabling you to auto-import and sync your order data on a schedule. No more copy-pasting.

Amazon Orders
Amazon Orders

How to Automatically Sync & Import the All Orders Report to Google Sheets (The Hopted Way)

Using an Amazon to Google Sheets integration like Hopted, you set up the connection once, and your data flows automatically.

Step 1.

Install the Hopted browser extension and sign in using your Google Account.

Step 2.

Securely connect your Amazon Seller Central to Google Sheets using Hopted's integration wizard.

Step 3.

In Google Sheets, from the list of available Amazon Seller Central reports, select "All Orders (New or Updated)" for a specific date range. This can be as recent as the "Last 24 hours" or a custom range going as far back as 1094 days. For this example, we'll select "Include records for the last 30 days".

Step 4.

Select columns that you need: Amazon Order ID, Amazon Order Item ID, status, quantity, and other fields.

Step 5.

Set your schedule. Choose how often you want to export and refresh your Amazon orders—every hour, every day, or less frequent.

Step 6.

Save your data pipeline. This will export your Amazon orders from Seller Central into spreadsheets instead of dealing with CSVs. The orders in your spreadsheets will be up to data forever.


What is the Amazon All Orders (New Or Updated) Report?

All Orders (New or Updated) returns every order that is new or has changed within your selected window. It’s the best choice when you want an incremental feed that stays fresh as orders move from Pending → Unshipped → Shipped (or get canceled), because it keys off Last Updated rather than the original order date.

  • Good for: ongoing ops dashboards, SLA/risk tracking, daily fulfillment coordination, cancellation monitoring.

  • Includes: FBA and FBM orders, per marketplace.

  • Compare: If you need a static history by purchase time, use All Orders (By Order Date). For line-items/shipments, see Amazon Fulfilled Shipments and item-level order reports.


This makes it the single source of truth for answering questions like:

  • What did I sell in the last 24 hours (including MFN and FBA)?

  • Which orders were just canceled?

  • Where are most of my orders being shipped to?

  • What is my true, up-to-the-minute sales velocity?

See a list of available data fields here.


How to Analyze & Track Your Amazon Orders in Spreadsheets

Now that you have a live feed, you can move from data entry to data analysis. This is the real power of analyzing your Amazon Seller Central data in spreadsheets.

Here are 4 "recipes" you can build immediately:


Recipe 1: Build a Live Sales Dashboard

Use your live data to build a dashboard on a new tab.

  • How: Use SUMIFS or a Pivot Table.

  • Track:

    • Total Sales (Sum Item price)

    • Units Sold (Sum Quantity purchased)

    • Orders by Status (Count Order id grouped by Order status)

    • Sales by Channel (Pivot on ASIN)


Recipe 2: Create a Real-Time MFN Fulfillment List

Track your Amazon data in Google Sheets to manage your MFN (Merchant Fulfilled Network) operations.

  • How: Use the FILTER or QUERY function in a new tab.

  • Formula: =QUERY('All Orders Data'!A:Z, "SELECT * WHERE G = 'MFN' AND D = 'Unshipped'") (Assuming G is Fulfillment channel and D is Order status)

  • Result: You now have a live list of MFN orders that need to be packed and shipped. Share this sheet with your warehouse team.


Recipe 3: Analyze Sales by Region

Instantly see where your products are most popular.

  • How: Create a Pivot Table.

  • Rows: Ship state or Ship country

  • Values: SUM of Quantity purchased and SUM of Item price

  • Result: A simple report showing your top-performing regions, helping you make decisions about inventory and ad spend.


Recipe 4: Track Business Orders Share

Instantly see which are your Amazon business orders

  • How: Create a list.

  • Rows: Is business order

  • Result: A simple report showing your business orders by marketplace.


Common workflows this report unlocks

  • Service-level QA: track Unshipped past latest-ship-date.

  • Ops dashboard: today’s new & changed orders, FBM promise windows, cancellation spikes.

  • Channel mix: FBA vs FBM, Prime share, marketplace performance.

  • Exception handling: identify “Pending” stuck orders or sudden Canceled jumps.

  • Finance sanity checks: reconcile order totals vs settlements (at a header level).

  • Order management: For merchants fulfilled orders ability to track which orders should be shipped.


FAQ about Amazon orders

Q: How do I export or download Amazon order history CSV?
See our guide above. The guide will allow you to avoid manually downloading Order Reports, from Seller Central. You won’t need to download CSVs—data lands in your sheet automatically. By pulling Amazon orders automatically in spreadsheets you'll ultimately the order history but without manually copy-and-pasting or CSV downloads.

Q: “New or Updated” vs “By Order Date”—what’s the difference?
New or Updated keys off LastUpdatedDate so you catch status changes after purchase time. By Order Date is a static snapshot based on the original purchase timestamp.

Q: Does it include FBA and FBM?
Yes. Use fulfillment-channel to split AFN (FBA) vs MFN (FBM) in your analysis.

Q: How often should I sync?
FBM operations usually benefit from hourly syncs; FBA teams often choose daily. Choose the cadence that matches your SLA risk tolerance.

Q: Can I analyze orders without scripts?
Yes—Hopted writes clean, normalized rows to your sheet, ready for pivots and formulas.

Q: How do you avoid duplicates?
We upsert using order-id and last-updated-date so subsequent changes overwrite prior rows correctly.

Q: How is Hopted different from other Amazon seller software?
Most Amazon tools force you into their rigid dashboards and pre-built reports. You have to change your workflow to fit their software. With Hopted is the opposite. It’s a flexible data automation layer that works directly inside your existing spreadsheets (like Google Sheets). Instead of forcing you to learn a new system, Hopted brings all your scattered Amazon data (sales, inventory, orders, etc.) right to you. You can build the fully custom reports and automations you need, not the ones a rigid tool dictates.


Related Automation & Reports

Once you've mastered the All Orders report, you can expand your automated dashboard:

  • [Internal Link -> Pillar Page] Auto-Import Your Amazon Inventory Report: Sync your inventory levels to cross-reference with your sales data.

  • [Internal Link -> Pillar Page] Connect Your Amazon FBA Shipments Report: Track your inbound FBA inventory.

  • [Internal Link -> PillarPage] Automate Your Amazon Settlement Reports: Simplify your accounting and reconciliation.

Connect Amazon Seller Central to Google Sheets, Instantly

Connect Amazon Seller Central to Google Sheets, Instantly

Hopted,
explained.

Watch the film

Hopted,
explained.

Watch the film

Hopted,
explained.

Watch the film