How to Automatically Sync & Import the Pan-European Eligibility Report to Google Sheets (The Hopted Way)

Using an Amazon to Google Sheets integration like Hopted, you set up the connection once, and your data flows automatically.

Step 1.

Install the Hopted browser extension and sign in using your Google Account.

Step 2.

Securely connect your Amazon Seller Central to Google Sheets using Hopted's integration wizard.

Step 3.

In Google Sheets, from the list of available Amazon Seller Central reports, select "Pan-European Eligibility".

Step 4.

Select columns that you need: Merchant SKU, ASIN, Pan-EU Status, DE Offer Status, FR Offer Status, IT Offer Status, ES Offer Status, Date Pan EU expires, and Enrol.

Step 5.

Set your schedule. Choose how often you want to export and refresh your eligibility status—we recommend a Daily schedule to catch any sudden status changes (like a listing going inactive) immediately.

Step 6.

Save your data pipeline. This will export your Pan-EU status from Seller Central into spreadsheets instead of dealing with CSVs. Your eligibility dashboard will be up to date forever.

What is the Amazon Pan-European Eligibility Report?

This report is your "Compliance Check" for selling in Europe. It details the current status of every ASIN in your catalog regarding the Pan-European FBA program.

For a product to qualify for "Pan-EU" benefits (cheaper local fulfillment fees and faster Prime delivery), it must have an Active FBA Offer in all required marketplaces (Germany, France, Italy, Spain, and often Poland/Netherlands). If even one of these listings goes inactive—due to a translation error, a pricing flag, or a missing VAT number—Amazon immediately downgrades that product. You lose the "Local Fee" benefit and start paying the much higher "EFN" (European Fulfillment Network) fee.

This report identifies exactly which ASINs have fallen out of compliance and, crucially, why.

This makes it the single source of truth for answering questions like:

• Which of my top-selling ASINs just lost Pan-EU status?

• Why am I paying €5.50 to ship this unit instead of €3.50?

• Is my French listing inactive, causing my entire Pan-EU enrollment to fail?

• Which products are "Enrollment Ending Soon" so I can fix them before I get charged higher fees?

• Do I have a "Ghost Listing" (Active in UK/DE but missing in IT/ES) that is blocking my eligibility?

How to Analyze & Track Your Pan-EU Eligibility in Spreadsheets

Now that you have a live feed, you can move from data entry to data analysis. This is the real power of analyzing your Amazon Seller Central data in spreadsheets and building your Amazon excel-like template.

Here are 3 Amazon spreadsheet template ideas you can build immediately:

Template 1: The "Fee Shock" Alert System

You don't want to find out you lost Pan-EU status after you've sold 1,000 units at the higher EFN fee rate. You need to know instantly.

How to build it:

• Filter: Create a Filter View where Pan-EU Status is NOT "Eligible" (or "Enrolled").

• Columns: Display ASIN, SKU, and the Offer Status columns for DE, FR, IT, ES.

• The Logic: If a high-volume SKU appears on this list, it is an emergency. Every sale it makes is currently being charged the cross-border surcharge.

• What it shows you: An immediate "To-Do" list of broken listings to fix this morning to stop the bleeding.

Template 2: The "Missing Link" Detector

Often, Pan-EU eligibility fails because of one specific marketplace (e.g., you forgot to translate the listing for Spain).

How to build it:

• Formula: Use a standard COUNTIF formula across your [Country] Offer Status columns to count how many show "No Listing" or "Inactive".

• Visualization: A simple Pivot Table showing "Count of Errors by Country".

• What it shows you: It might reveal that 90% of your ineligible products are failing specifically because of Amazon.es (Spain). This tells you to focus your fix on your Spanish catalog or translation settings.

Template 3: The "Grace Period" Tracker

Amazon sometimes grants a "Grace Period" when a listing goes down before kicking you out of the program. This report shows a Date Pan EU expires column.

How to build it:

• Formula: =DAYS(Date_Pan_EU_expires, TODAY())

• Conditional Formatting: Highlight any cell less than 5 (days) in Red.

• What it shows you: A countdown timer. You have exactly X days to fix that Italian listing before Amazon doubles your fulfillment fees on that product.

Common workflows this report unlocks

• Margin Protection: Ensure you are always paying the lowest possible FBA fee (Local vs EFN).

• Catalog Hygiene: Quickly identify "stranded" or "inactive" international listings that are blocking sales.

• Inventory Planning: Don't send stock to a country (e.g., France) if your listing there is inactive and blocking Pan-EU distribution.

• VAT Compliance Audit: Confirm that you aren't accidentally enabling placement in countries where you lack a VAT number (checking eligibility vs. enabled countries).

FAQ about Amazon Pan-European Eligibility

Q: What does "Enrolment Ending Soon" mean? It means one of your required listings (e.g., in Germany or Italy) has become inactive or problematic. Amazon is giving you a grace period (usually 14 days) to fix it. If you don't fix it by the date shown in the report, you will lose Pan-EU benefits and start paying higher fees.

Q: Why is my ASIN "Ineligible"? Common reasons include: missing an active FBA offer in a required marketplace (DE, FR, IT, ES), the product being a restricted category (e.g., food/beverage in some cases), or commingling (stickerless) inventory settings being incorrect for cross-border pooling.

Q: Can I just use the standard Inventory Report? No. The standard inventory report tells you stock levels. It does not tell you if that stock is eligible for Pan-EU placement. You can have plenty of stock but still be paying EFN fees if your eligibility status is "Ineligible."

Q: Does this report help with VAT? Indirectly, yes. To be eligible for Pan-EU, you generally must enable inventory placement in multiple countries, which triggers VAT obligations. This report helps you track which products are successfully utilizing that network.

Q: How is Hopted different from other Amazon seller software? Most Amazon tools force you into their rigid dashboards and pre-built reports. You have to change your workflow to fit their software. With Hopted it is the opposite. It’s a flexible data automation layer that works directly inside your existing spreadsheets (like Google Sheets). Instead of forcing you to learn a new system, Hopted brings all your scattered Amazon data (sales, inventory, orders, etc.) right to you. You can build the fully custom reports and automations you need, not the ones a rigid tool dictates.