How to Automatically Sync & Import the Active Listings Report to Google Sheets (The Hopted Way)

Using an Amazon to Google Sheets integration like Hopted, you set up the connection once, and your data flows automatically.

Step 1.

Install the Hopted browser extension and sign in using your Google Account.

Step 2.

Securely connect your Amazon Seller Central to Google Sheets using Hopted's integration wizard.

Step 3.

In Google Sheets, from the list of available Amazon Seller Central reports, select "Active Listings".

Step 4.

Select columns that you need: item-name, seller-sku, price, quantity, open-date, product-id (ASIN), item-condition, and listing-id.

Step 5.

Set your schedule. Choose how often you want to export and refresh your catalog snapshot—we recommend a Dailyschedule. This creates a historical paper trail of your prices and titles, which is invaluable if you ever need to prove to Amazon that a listing change was unauthorized.

Step 6.

Save your data pipeline. This will export your live offer data from Seller Central into spreadsheets instead of dealing with CSVs. Your catalog backup will be up to date forever.

What is the Amazon Active Listings Report?

This report provides a snapshot of every listing in your inventory that is currently Active and available for sale. Unlike the "All Listings" report (which includes inactive, suppressed, or blocked items), this report shows you exactly what customers can buy right now.

Crucially, this is one of the few reports that includes the Item Name (Title) and Price. This makes it distinct from FBA Inventory reports, which usually only show SKU and Quantity.

This makes it the single source of truth for answering questions like:

• Did a hijacker change the title of my best-selling product overnight?

• Is my repricing software accidentally selling my product below my break-even price?

• Which products have been active ("Open Date") for years but have low sales velocity?

• Do I have any duplicate SKUs active for the same ASIN (Self-competing)?

• What is the total retail value of my currently sellable inventory?

How to Analyze & Track Your Active Listings in Spreadsheets

Now that you have a live feed, you can move from data entry to data analysis. This is the real power of analyzing your Amazon Seller Central data in spreadsheets and building your Amazon excel-like template.

Here are 2 Amazon spreadsheet template ideas you can build immediately:

Template 1: The "Real-Time Margin" Calculator

Your prices change (repricers). Amazon's fees change. You need a live view of your profit.

• Ingredients:

  • A tab containing Active Listings Report (Contains your live price) and Fee Preview Report (Contains your estimated-fee-total).

• The Recipe: In your Active Listings tab, pull in the fee data.

• The Math: Create a "Net Payout" column: Price - Estimated Total Fees.

• What it shows you: The exact amount Amazon will pay you if that item sells right now at its current price. If this number is lower than your COGS, you are losing money on every sale.

Template 2: The "Fulfillment Mismatch" Detector

A common error occurs when a listing is accidentally flipped to "Merchant Fulfilled" (FBM) while stock sits in FBA.

• Ingredients:

  • A tab containing Active Listings Report and FBA Inventory Report

• The Recipe: Look at SKUs that have Stock in the FBA Inventory Report.

• The Alert: If FBA Inventory > 0 AND Fulfillment Channel = "DEFAULT" (Merchant), highlight in Red.

• What it shows you: You have stock at Amazon, but you told the listing to ship from your own warehouse. You are losing the Prime Badge and paying storage fees for nothing. Convert the listing back to "Amazon Fulfilled" immediately.

Common workflows this report unlocks

• Inventory Valuation: Calculate SUM(quantity * price) to see the total retail value of your sellable inventory for insurance or lending purposes.

• FBM Quantity Sync: For Merchant Fulfilled sellers, this is the primary report to verify that Amazon's stock count matches your warehouse count.

• Condition Audit: Ensure that no items are accidentally listed as "Used" when they should be "New" (check the item-condition column).

FAQ about Amazon Active Listings Report

Q: What is the difference between "Active Listings" and "All Listings"?

• Active Listings: Only shows items customers can currently buy. Use this for sales and pricing analysis.

• All Listings: Includes inactive, out-of-stock, suppressed, and blocked items. Use that for catalog cleanups.

Q: Does this report show FBA fees? No. This report focuses on the Listing data (Price, Title, Condition). For fees, you should use the Fee Preview Report.

Q: Why is my FBA inventory quantity showing "0" in this report? For FBA items, the Active Listings report sometimes shows 0 quantity because Amazon manages the count in the FBA system, not the Listing system. Always use the FBA Inventory report for accurate FBA stock counts. Use this report for Price and Title verification.

Q: Can I use this report to update my prices? This report is "Read Only" (it shows you current prices). To updateprices, you would typically use an Inventory Loader file. However, you can use the data from this report to build that loader file accurately.

Q: How is Hopted different from other Amazon seller software? Most Amazon tools force you into their rigid dashboards and pre-built reports. You have to change your workflow to fit their software. With Hopted it is the opposite. It’s a flexible data automation layer that works directly inside your existing spreadsheets (like Google Sheets). Instead of forcing you to learn a new system, Hopted brings all your scattered Amazon data (sales, inventory, orders, etc.) right to you. You can build the fully custom reports and automations you need, not the ones a rigid tool dictates.