Amazon Business Reports Glossary
Use this glossary to better understand the data in your Seller Central business reports.
For more frequently asked questions about Seller Central Business reports refer to this article.
Attributed Featured Offer percentage
Featured Offer percentage for the ASIN. If this item is in a variation relationship, this will be total page views for both.
Attributed Page Views
Page views for the ASIN. If this item is in a variation relationship, the visit counts as a page view for the child ASIN only.
Average Offer Count
The average number of offers listed for sale in a particular time period. Calculated from the total number of offers and the total number of days in the time period.
For weekly and monthly reports, this is the average number of offers over all days in the selected time period.
For daily reports, this figure is the total number of offers created on that particular day.
Average Sales per Order Item
The average sales per order item, calculated by dividing the ordered product sales by the total order items.
Average Sales per Order Item - B2B
The average sales per order item to Amazon Business (B2B) customers (ordered product sales generated by Amazon Business customers ÷ total order items ordered by Amazon Business customers).
Average Selling Price
The average price of the units sold, calculated by dividing the ordered product sales by the total units for the selected time period.
Average Selling Price - B2B
The average price of units sold to Amazon Business customers (total ordered product sales from Amazon Business customers ÷ total units from Amazon Business customers for the selected time period).
Average Units per Order Item
The average number of units per order item calculated by dividing the number of units by the number of orders for the selected time period.
Average Units per Order Item - B2B
The average number of units for each item ordered by Amazon Business customers for the selected time period.
Conversion
Conversion measures how effective you are at convincing a customer to add your product to their shopping cart. To increase conversion, you must think like a customer. Provide all the information they need to make a purchase decision:
Provide complete product content: Thorough and descriptive product content gives customers enough information to decide. For more information, go to Improve product details.
Use promotions: Promotions are incentives to customers. Leverage promotions like "Free Shipping" to increase conversion.
Provide high quality images: Pictures sell products. Provide an image for every product. For more information, go to Prepare Product Images.
Encourage product reviews: Customer product reviews can drive conversion because customers value the opinion of other customers. When you request customer feedback, you can include a request for product reviews.