To Sellerboard users, an open letter.

Hi fellow Amazon sellers,

I’m Alex, co-founder of Bindwise and Hopted.

For a long time, Sellerboard has been the standard. It gives you the rigid dashboard they think you need. But every Sellerboard user I talk to recently eventually hits the same wall: "I wish I could have this my way."

Maybe you wish you could calculate profit using your own custom logic instead of the default formula. Maybe you wish you could see a report that combines data from a specific supplier with your Amazon ads in a way you define. Maybe you just wish the interface didn't force you into a workflow that feels unnatural to your team.

Usually, to get software that fits your business like a glove, you have to hire developers and build a custom ERP.

That is why we built Hopted.

We wanted to democratize "bespoke." We believe that everything you wish was different in your current tool should be possible for you to change without writing code.

I know you might have "failed" with spreadsheets in the past. You might have moved to Sellerboard specifically to escape the chaos of manual Excel files. But the problem wasn't the spreadsheet interface—it was the manual maintenance. The spreadsheet remains the single most flexible tool ever invented for business logic. It only failed you because the data wasn't live. By automating the data stream, we remove the chaos and leave you with the superpower.

Hopted comes along. Instead of forcing you into a dashboard we designed, we bring your live Amazon data directly into the canvas where you have total control: your Google Sheets.

• You design the view. If you want to track a metric that no one else tracks, you can.

• You define the logic. If you want to automate a specific profit calculation or inventory forecast, you can.

• You control the action. Unlike read-only dashboards, Hopted lets you push data back. You can fix listings and update inventory, pricing directly from your custom view.

We are particularly proud of this one. We’ve built Amazon connectors for Google Sheets that finally adapts to you, rather than forcing you to adapt to it. It’s the power of a custom-built solution, accessible to everyone.

If you are tired of the "one size fits all" approach, I’d love for you to see what a system built around your needs looks like.

I invite you to see the difference for yourself. 

First of all. We’ve put together a detailed breakdown of how we compare as a modern Amazon Sellerboard alternative.

But most importantly you can simply try it today by adding Hopted to your browser and your Google Sheets.

See you on the other side