To Sellerboard users, an open letter.

Hi fellow Amazon sellers,

I’m Alex, co-founder of Bindwise and Hopted.

sellerboard offers profit analytics, inventory tools and PPC automation. There is a good reason sellers use it. My question is narrower: what happens when the report you need follows your own business logic?

Maybe you wish you could calculate profit using your own custom logic instead of the default formula. Maybe you wish you could see a report that combines data from a specific supplier with your Amazon ads in a way you define. Maybe you just wish the interface didn't force you into a workflow that feels unnatural to your team.

Sometimes that means custom software. Often it just mean a well-kept spreadsheet with the right inputs.

That is why we built Hopted.

We wanted more sellers to build that working view themselves. You should be able to change a calculation or add a supplier column without commissioning a new dashboard.

I know you might have “failed” with spreadsheets in the past. Manual maintenance is part of the problem; fragile formulas and unclear ownership matter too. Automating imports helps, but someone still needs to check the logic. I would start with one report your team actually uses every week.

Hopted brings Amazon reports into your Google Sheets on a schedule. You choose the view and calculations; freshness still depends on the source report.

• You design the view. If you want to track a metric that no one else tracks, you can.

• You define the logic. If you want to automate a specific profit calculation or inventory forecast, you can.

• You control the action. Hopted Writebacks lets you preview and submit supported listing, price and quantity edits from Sheets. Check Amazon’s response before assuming a change is visible to shoppers.

We are particularly proud of this one. We’ve built Amazon connectors for Google Sheets that finally adapts to you, rather than forcing you to adapt to it. It’s the power of a custom-built solution, accessible to everyone.

If you are tired of the "one size fits all" approach, I’d love for you to see what a system built around your needs looks like.

I invite you to see the difference for yourself. 

First of all. We’ve put together a detailed breakdown of how we compare as a modern Amazon Sellerboard alternative.

But most importantly you can simply try it today by adding Hopted to your browser and your Google Sheets.

See you on the other side